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Domino?s mobilizes Facebook promotion to drive orders
Domino?s is bringing a one-day Facebook promotion to mobile for the first time, enabling customers in select countries to claim the 50 percent off offer when they order via their smartphones.
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Subway drives in-store traffic via new mobile campaign
Subway has rolled out a new mobile advertising campaign that promotes its new sandwiches, as well as encourages consumers to try them out.
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Forrester exec: Mobile changes how consumers search
NEW YORK ? A Forrester Research executive at the Think Commerce Summit said media companies can leverage the built-in features of mobile devices such as swiping to connect content to commerce.
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?The Biggest Loser,? Grimmway Farms enlist QR-codes to engage grocery shoppers
Reality TV series ?The Biggest Loser? is teaming up with the largest producer of carrots in the world for a QR-code enabled sweepstakes.
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3 ways to mitigate mobile commerce fraud
With all of the talk on mobile payments and mobile commerce, NFC and the new Apple Passbook, it is interesting that no one is talking about mobile commerce fraud.
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