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Big spenders: Mcommerce not just for small purchases any longer
With consumers spending as much $48,000 on purchases made via mobile, it is clear that the channel is not just for small purchases any longer. 
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Target tries for last-minute mobile sales
Target is encouraging consumers to finalize their last-minute holiday shopping via a new advertising campaign that aims to drive sales from the company?s mobile site.
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Lancome enhances on-the-go shopping with new smartphone, tablet experiences
Lancome is ramping up its mobile strategy to bring glamour to on-the-go shoppers with a new smartphone site and tablet experience meant to drive mcommerce sales.
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Urban Outfitters bolsters holiday sales via targeted mobile campaign
Urban Outfitters is making one last push to drive holiday sales through a targeted mobile advertising campaign. 
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