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How banks will continue to innovate in mobile next year
Banks both large and small now offer mobile banking apps, text-based banking and other mobile services. However, as users get more comfortable using their devices, banks must keeping looking forward to the next mobile service if they want to keep customers? satisfied.
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Mobile FirstLook 2013 New York Jan. 17: Coca-Cola, Sephora, Citi, Nissan, MillerCoors, MoMA, Seamless, JetBlue
Registration is open for the 2nd annual Mobile FirstLook: Strategy 2013 conference Thursday, Jan. 17 with speakers from Coca-Cola, Sephora, Nissan, Citi, Seamless, Museum of Modern Art, JetBlue and MillerCoors. Must for brands, retailers, agencies and publishers.
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How Zales could have driven sales through its mobile campaign
Zales is currently running a mobile ad campaign that entices consumers to shop its collection. Although the company has great intentions with the initiative, it falls short in many ways.
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Webinar on Jan. 23: Mobile holiday recap: What worked, what didn?t and lessons learned
The 2012 holidays marked a turning point in the history of mobile commerce with more shopping activities conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile commerce?s progress over the holidays, lessons learned, left-field surprises and best practice for 2013.
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GEICO strengthens mobile efforts with redesigned iPad app
GEICO has enhanced its iPad application to bring added convenience to consumers.
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Driving retail revenue through mobile apps
Although most retailers understand the importance of mobile and have started investigating ways to engage their customers, many have not used the medium to its full potential.
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