Proximity payment is fastest-growing segment of mobile payments: Forrester - Mobile Commerce Daily

By Staff reports

January 22, 2013

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Proximity payment is fastest growing segment of mobile payments: Forrester
The growth in mobile proximity payments or in-store payments will far outpace growth in mcommerce and mobile peer-to-peer payments over the next several years, according to a new report from Forrester Research. 
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IKEA strengthens brand awareness through interactive mobile effort
Swedish furniture retailer IKEA is promoting its Live Improvement Project program through an interactive mobile campaign that encourages consumers to make their homes more comfortable with the company’s products.
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Capital One ShareBuilder introduces iPad app for investors
Capital One ShareBuilder is letting consumers create a more personalized, mobile investing experience through its new iPad application.
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Sam’s Club preps for Super Bowl shoppers with incentivized mobile ad campaign
Sam’s Club is ramping up its mobile initiatives with a new advertising campaign that drives both sales and in-store traffic. 
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