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How analytics will help marketers succeed at mobile coupons
Marketers are using a variety of factors such as location to target mobile coupons, however lack of personalization from not using analytics is causing some brands to fall behind.
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CMO, CIO partnership is key for mobile commerce success: IBM exec
A retailer?s chief marketing officer and chief information officer need to have a shared vision of how to drive mobile commerce in order to be successful, according to an IBM executive.
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Lumber Liquidators bets big on mobile with catalog efforts
Flooring retailer Lumber Liquidators is plastering QR codes and SMS calls-to-action on the pages of its catalog to let users shop and envision how products would look in their own home. 
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Girl Scouts leverage mobile ticketing to drive sales for special event
The Girl Scouts of Northern California leveraged mobile ticketing for its recent Winterfest 2012 event to streamline registration, efficiently manage check-ins during the event and increase sales.
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