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Dunkin? Donut email campaign showcases ongoing mobile payment endeavors - Mobile Commerce Daily

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Dunkin? Donut email campaign showcases ongoing mobile payment endeavors
Dunkin? Donuts is turning to its email database to drive downloads of the company?s mobile payments application and educating consumers about the pros of paying with their smartphones.
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Kate Spade?s Saturday targets fashionistas with mobile commerce site
Kate Spade?s Saturday brand is elevating its mobile commerce efforts with a new optimized site that lets fashion-savvy consumers shop the latest trends.
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Chico?s drives engagement, charitable giving via mobile-optimized microsite
Chico?s FAS is driving engagement for its Chico?s, White House Black Market, Soma Intimates and Boston Proper retail brands while also raising funds for Children?s Miracle Network Hospitals via a new multichannel campaign that includes a mobile-optimized microsite.
Please click here to read the entire story on Mobile Commerce Daily

ABC makes show shoppable via mobile
ABC is giving viewers of its "Scandal" show a way to buy a variety of styles featured in the series directly from an iPad application.
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