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Applebee’s drives foot traffic via targeted location-based mobile campaign - Mobile Commerce Daily

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Applebee’s drives foot traffic via targeted location-based mobile campaign
Applebee’s is enticing consumers to visit its locations through a new location-based mobile advertising campaign that incorporates menu items, a store locator and gift cards to bolster engagement.
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Rite Aid furthers mobile initiatives via multifaceted digital campaign
Rite Aid is marrying its digital, social and mobile efforts with a new campaign this summer that lets beauty fans snap and upload pictures of their nail designs for the chance to win prizes.
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Moosejaw sees up to 70pc of in-store transactions completed via mobile POS
Outdoor gear and apparel retailer Moosejaw Mountaineering is seeing up to 70 percent of in-store transactions taking place via iPods used by store associates to interact with customers in the aisle.
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Retailers embrace in-store mapping via smartphones to facilitate shopping
In a sign of the growing role that mobile is playing in the in-store shopping experience, over 12,000 retail locations, including Walgreens and The Home Depot offer indoor searchable store maps accessible from a smartphone.
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