ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

JCPenney leverages database to build new SMS program, drive opt-ins - Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free

JCPenney leverages database to build new SMS program, drive opt-ins

JCPenney is turning to its database to get the word out about a new SMS program that promotes the company?s latest product line and get deals for it.
Please click here to read the entire story on Mobile Commerce Daily

Crate & Barrel 3D mobile app amplifies shopping experience
Crate & Barrel is letting consumers transform and redesign any room in their home via its new 3D room designer mobile application.
Please click here to read the entire story on Mobile Commerce Daily

Oklahoma food bank raises more than $296K via mobile following tornadoes
Following recent tornadoes in Oklahoma, The Regional Food Bank of Oklahoma raised more than $296,000 in one week from mobile donations.
Please click here to read the entire story on Mobile Commerce Daily

Book excerpt: Deliver total product experiences
What your company sells is no longer just a product or service. The product is now at the center of a total product experience. Unless you realize this, you will get outmaneuvered by digital disruptors whose products may not be as good, but who offer better experiences.
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily for free