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Staples looks to revamp in-store experience with new omnichannel approach
Staples has unveiled its first omnichannel stores that combine the retailer?s online and mobile assets to provide a more in-depth shopping experience.
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Mobile coupons trigger 51pc of consumers to shop in-store: study
Roughly half of shoppers would be more likely to buy in-store if they were given a location-based mobile coupon, according to a new study from RetailMeNot.
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Tesco mobilizes loyalty program sign-ups via in-store iPad implementation
British retailer Tesco is luring in-store shoppers to sign-up for its loyalty program with a specially-designed tablet application that walks users through the registration process.
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Carrefour supercharges app with indoor navigation, social shopping, targeted ads
Hypermarket retailer Carrefour has launched a shopping app in China leveraging some of the latest mobile shopping technologies including indoor location sensing, social shopping lists and advertising options for reaching shoppers at the point of decision.
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