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Voice recognition, photo-based features lead next-generation mobile banking apps - Mobile Commerce Daily

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Voice recognition, photo-based features lead next-generation of mobile banking apps
As mobile banking increasingly becomes the preferred way that consumers choose to manage their money, application features such as voice recognition and photo bill pay are on the upswing and are paving the way for the future of mobile banking. 
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Walgreens targets MapMyFitness app users, sees 8.5pc engagement rate
Walgreens saw an 8.5 engagement rate with users of the MapMyFitness mobile application for a recent campaign touting the drugstore chain?s new Balance Rewards loyalty program. 
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Progressive taps rich media to promote Snapshot service
Progressive is getting the word out about its Snapshot device through a mobile advertising campaign that uses rich media to engage consumers. 
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Lancôme Canada spurs Web sales via mobile campaign
Lancôme Canada is using mobile, Web, social media and email in a new contest that ultimately drives consumers to shop a line of eye makeup products online. 
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