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Macy?s eyes image recognition for better user experiences than QR codes
NEW YORK ? A Macy?s executive at the Mobile Marketing Association?s SM2 conference revealed that the retailer is using a new image recognition technology this year as an alternative to QR codes.
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Citi exec: Do not forget user needs when crafting mobile campaigns
NEW YORK ? A Citi executive at the Mobile Marketing Association?s SM2 conference said that it is important for banks and marketers in general to get into the mindset of the consumer when rolling out mobile campaigns.
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Wendy?s looks for right balance in mobile payments
NEW YORK - A Wendy?s executive at the Mobile Marketing Association?s SM2 conference spoke about how the company is using its mobile application to test payments and uncover which features consumers are interested in. 
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Urban Outfitters revamps app with bigger focus on social, imagery
Urban Outfitters? Free People apparel chain has revamped its mobile shopping application for the iPhone with a much greater focus on social sharing and delivering compelling pictures that users can share or pin to Pinterest.
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