Poland Spring Direct leverages mobile to reach consumers where they are
October 1, 2013
Poland Spring's new mobile site
Poland Spring Direct has released a new mobile site to stay relevant with its consumers, following in the footsteps of big names such as Amazon and eBay to provide direct services on the go.
The new site lets consumers manage orders, pay bills, browse products and view their profile. The site was designed to have a user-friendly layout to make it easier to order water wherever, whenever.
“Mobile is great for Poland Spring because you can order the product right from the field,” said Alex Kutsishin, director of business development at FiddleFly, Columbia, MD.
“Let’s say I’m at a college campus, and I have 30 locations where we supply water,” he said. “When I do my rounds I can quickly place the order from my mobile device for any locations that are running low. This saves me time and resources.”
Mr. Kutsishin is not affiliated with Poland Spring. He commented based on his expertise on the subject.
Poland Spring did not respond to press inquiries.
Poland Spring Direct lets businesses order Poland Spring products in bulk and have them delivered to the office or building.
Water on the go
To access the new mobile site, consumers can go to eservice.polandspring.com. The landing page asks consumers to log in to their account, or create a new one if they do not already have one.
Once logged in, consumers can manage their orders. The site will let them know of their next delivery date and the delivery cost.
Consumers can edit the next delivery up until the day before the delivery is due at 11:59 pm ET.
The mobile site also lists Poland Spring products that consumers can add to their delivery. It lists beverages, appliances and accessories and breakroom supplies.
There is even a section for deals within the site. For example, a company can buy two cases of Nestea for $12.98.
Consumers can also edit their account information to update billing options, delivery information or notification preferences.
The mobile log-in page
The new mobile site seems very easy to use. All of the different pages are optimized for mobile with larger buttons and clear, simple layouts.
However, there still might be some hesitancy on the consumer side when it comes to ordering via mobile.
Consumers may be nervous about inputting financial information onto their phone, so it is up to the marketer to ensure a level of trust on its mobile site (see story).
“Epay and mobile pay is popular and will continue to grow in use because it makes life easier,” Mr. Kutsishin said. “I wish there was a more complicated or dynamic answer but there just isn’t.
“As we continue to get better and better at creating faster checkout options with our mobile devices you will see mobile become the most widely used checkout solution, period,” he said.
Rebecca Borison is editorial assistant on Mobile Marketer, New York
- Trackback url: http://www.mobilemarketer.com/cms/trackback/16267-1