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Mobile breeds new shopping opportunity in days before Christmas - Mobile Commerce Daily

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Mobile breeds new shopping opportunity in days before Christmas
The growing use of smartphones for shopping-related activities has created a new window of opportunity for retailers to reach extreme last-minute shoppers on the days leading up to Christmas, according to a new report from xAd.
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Ann Inc.ís Loft aims to beef up email efforts via holiday promotion
Ann Inc.ís Loft is building up its email efforts through a mobile advertising campaign that gives consumers the chance to win prizes in exchange for opting in to email newsletters.
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Cumberland Farms rewards mobile payments app users with exclusive offer
Cumberland Farms sent its mobile customers a holiday present with an in-application coupon for a free chocolate bar.
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StyleSeat responds to mobile traffic with salon reservation app
The online marketplace for beauty and wellness services StyleSeat has launched a mobile application to help consumers book beauty appointments on the go.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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