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Starbucks, Sephora bet on mobile to drive new cusotmer loyalty - Mobile Commerce Daily

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Starbucks, Sephora bet on mobile to drive new cusotmer loyaltyStarbucks, Sephora and Walgreens are several retailers are putting mobile and digital at the forefront of their post-holiday campaigns to help strengthen their loyalty efforts this year.
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Skinny Cow launches mobile, social daily giveaway
Skinny Cow is asking consumers to make the brand a part of their New Year’s resolution in a mobile, social contest.
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Fitness apps reward mobile check-ins with gift card sweepstakes
Fitness applications including Nexercise, Livestrong and Calorie Tracker Lite are among a group of apps that are incentivizing users for checking into gyms to ultimately drive in-store retail traffic.
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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