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White Castle misses the mark on mobile ordering without loyalty tie-in - Mobile Commerce Daily

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White Castle misses the mark on mobile ordering without loyalty tie-in
Burger giant White Castle has expanded its mobile ordering initiatives with a new iPhone application, but skips over a bigger opportunity to build in loyalty and rewards.
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Citi app tests enables account balance access without logging in
Using customer feedback and usability testing as a guide, Citi is making easier access to account balance information as well as streamlined transfers and deposits a big focus of its latest app update. 
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RadioShack looks to spark sales with in-store mobile integration
RadioShack has opened its first custom concept store in Manhattan this past Saturday, leveraging mobile technology to enhance the in-store experience with the hopes of spurring better sales for the company.
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Fluwel’s Tulpenland makes tulips exciting with iBeacon app
Dutch theme park Fluwel’s Tulpenland is leveraging iBeacons to help guide visitors through the park with relevant messaging.
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