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Online florists crank up mobile for acquisition - Mobile Commerce Daily

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Online florists crank up mobile for acquisition
Online retailers including 1800Flowers and ProFlowers are leveraging Valentine’s Day to turn one-time flower shoppers into loyalty shoppers. 
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Alex and Ani aims for mobile, in-store conversions via advertising campaign
Alex and Ani is running a commerce-enabled mobile campaign that plugs both store locator features and mobile commerce.
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Universities flock to new mobile ordering experience
Universities around the country are using a new mobile application to help their students order more easily from nearby cafeterias, cafes and restaurants.
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Marijuana dispensaries light up loyalty with Best Buds mobile app
Pointing to the wide appeal of mobile for loyalty programs, medical marijuana dispensaries in Colorado are the latest merchants to tap smartphones for driving repeat visits. 
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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