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Target, big brands team up to convert mobile gaming into commerce
Target is betting on branded mobile games to not only snag a group of devout consumers that are known for coming back repeatedly, but also drive in-store traffic through time-sensitive coupons.
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Best Buy competes with online giants via Ibotta deals
Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash rebates for interacting with brands and making purchases.
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New York, California restaurants aim to differentiate mobile deals without vouchers
With a number of different online coupon and offer services already available to consumers and restaurants, LiveDeal hopes to cut through the clutter by eliminating the voucher that is traditionally needed to redeem deals.
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Tarrytown Pharmacy embraces beacons to personalize shopping
Health Mart?s Tarrytown Pharmacy has rolled out beacon technology throughout its store to provide a more personalized interaction with shoppers as they browse shelves.
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