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Merchants uncovering how to drive loyalty through coupon apps - Mobile Commerce Daily

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Merchants uncovering how to drive loyalty through coupon apps†
With new coupon and deal applications surfacing every day, retailers and merchants are challenged to figure out which best serve their needs, but they seem to be starting to reap the benefits of loyal customers.
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MasterCard extends MasterPass mobile payments to in-app purchases
Starbucks Australia and MLB Advanced Media are among the first†marketers to leverage MasterCardís new in-app purchasing capabilities introduced today at Mobile World Congress in Barcelona.
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BBVA acquires mobile start-up to boost digital offerings
BBVA has acquired Simple for $117 million as part of the financial institutionís focus on investing more heavily in the mobile and digital spaces.†
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Ichor drives customer loyalty via new mobile CRM program
Ichor Restaurant Group has upgraded to a mobile loyalty program to make it easier for consumers to earn and redeem points while at the same time bringing in more frequent guests to restaurants.
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