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Ace Hardware pinpoints $183 as lifetime value of mobile opt-ins - Mobile Commerce Daily

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Ace Hardware pinpoints $183 as lifetime value of mobile opt-ins
Following efforts to build a database of mobile opt-in users it can send offers to, hardware store chain Ace Hardware has been actively remarketing to the list, helping it determine that the lifetime value of these customers is $183.60.
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49pc of retailers say driving in-store sales is mobile priority
When it comes to the purpose of their mobile strategies, 49 percent of retailers pinpoint driving sales to the store as a priority compared to only 41 percent who said providing a new selling channel is the purpose, according to a new report from RSR Research.
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UNICEF, Giorgio Armani translate phone-less minutes to donations supporting clean water
UNICEF and Giorgio Armani are tapping into consumers’ attachment to smartphones to raise awareness and money for the Tap Project, which provides clean water in countries such as Belize and Cameroon, and the campaign has gone viral, attracting more than 1,400,000 unique visitors.
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Rue La La refines app to propel conversions
Rue La La’s new revamp of its iPhone application is geared towards eliminating any distractions that cause cart abandonment and includes photos and a new checkout page. 
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Related content: Commerce, mobile, mobile marketing, mobile commerce

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