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American Eagle looks beyond loyalty to drive omnichannel experiences
N ANTONIO, TX?An American Eagle Outfitters executive at eTail West said that the retailer is working to move beyond loyalty to connect and track consumers across channels.
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Build-A-Bear exec: Getting mobile wrong is detrimental in multichannel marketing
SAN ANTONIO, TX ? A Build-A-Bear executive at eTail West 2014 cited mobile as the medium that will either keep its efforts around in-store pickup and site-to-store shipping together or cause them to fall apart.
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HelloWorld exec: Leverage the in-store scavenger hunt for mobile engagement
SAN ANTONIO, TX ? A HelloWorld executive at eTail West 2014 mentioned two recent campaigns from Old Navy and Gap that give marketers insight into how to pull off integrating mobile into the in-store experience. 
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In-store POS fuels Moosejaw?s mobile to 40 percent of online revenue 
SAN ANTONIO, TX ? A Moosejaw executive at eTail West 2014 said that since rolling out mobile point-of-sale 18 months ago, the outdoor gear retailer is now seeing mobile hit 40 percent of the company?s revenue. 
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