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1800Flowers? mobile retargeting efforts bloom with fingerprinting
SAN ANTONIO, TX ? A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.
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Hooters college football promotion scores by enabling mobile redemption
Hooters' promotion encouraging consumers to play hooky and watch the college basketball tournament games at a nearby outpost includes for the first time a way to redeem offers from a mobile device. 
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GrubHub unleashes Snapchat?s engagement potential via scavenger hunt
GrubHub is finishing off its first-ever weeklong Snapchat scavenger hunt in which it randomly gave away free grub while engaging with consumers on the increasingly popular channel.
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70pc of travelers value hotel?s Web site, app in booking decisions: report
When booking a hotel, almost three-quarters of travelers look to a hotel?s Web site and mobile application to make a decision, according to a recent report from Magnani Caruso Dutton.
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