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How Amazon is driving sales via mobile services for third-party sellers - Mobile Commerce Daily

Amazon Seller

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How Amazon is driving sales via mobile services for third-party sellers
Amazon is leveraging mobile to address one of its weak points – product-related content – as it looks to do a better job of guiding smartphone shoppers along the path to completing a purchase.
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Buffalo Wild Wings ties real-time information, location into banner ads
Buffalo Wild Wings is mixing up its mobile advertising strategy with a banner ad campaign that pulls in real-time information and geofencing to spark up some engagement with March Madness fans.
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Cineplex brings mobile offers program to 725 theaters across Canada
Cineplex is expanding an in-theater mobile program enabling movie-goers to interact in real-time with content on the big screen and receive special offers from advertisers such as Pizza Pizza and Mazda.
Please click here to read the entire story on Mobile Commerce Daily

Swarovski fortifies global appeal with trend-conscious microsite
Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand’s jewelry collection for spring.
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Related content: Commerce, Amazon, Buffalo Wild Wings, Cineplex, TimePlay, mobile commerce, mobile marketing

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