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H&M misses out on immersive mobile video opportunity with spring campaign
 - Mobile Commerce Daily

HNM

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H&M misses out on immersive mobile video opportunity with spring campaign

H&M aims to build awareness and sales around a new spring collection, but a simpler mobile experience keeps the campaign from reaching the same potential as the desktop and tablet effort.

Please click here to read the entire story on Mobile Commerce Daily

Panera customizes take-out ordering experience via mobile

With up to 45 percent of its orders to-go, Panera is planning the chain-wide roll-out of a mobile ordering system designed to help take-out customers quickly get in and out of the restaurant with their food.

Please click here to read the entire story on Mobile Commerce Daily

Fundraising campaign puts beacons inside 275 eggs across New York

A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.
Please click here to read the entire story on Mobile Commerce Daily

Louis Vuitton connects jewelry line to iconic trunk French leather goods, apparel and accessories maker
Louis Vuitton is expanding the reach of its display at watch and jewelry show Baselworld with a social video featuring its fine jewelry collection.

Please click here to read the entire story on Mobile Commerce Daily


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