ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Tesco pivots iBeacon focus towards customer service. Will others follow? - Mobile Commerce Daily



Please click here to read the entire story on Mobile Commerce Daily

Yogen Fruz treats customers with new mobile payment option
Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.
Please click here to read the entire story on Mobile Commerce Daily

Kangaroo Express kicks annual promotion into high gear via mobile app Convenience store chain Kangaroo Express is kicking its fourth annual Roo Cup promotion into high gear via mobile, enabling consumers to reserve a refillable beverage, receive special offers and enter to win prizes from their phones.
Please click here to read the entire story on Mobile Commerce Daily

Top 10 luxury brand social marketers of Q1
Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand?s identity and values.
Please click here to read the entire story on Mobile Commerce Daily