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Tesco pivots iBeacon focus towards customer service. Will others follow? - Mobile Commerce Daily

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Tesco pivots iBeacon focus towards customer service — will others follow?
While much of the buzz about beacons has been around pushing offers to shoppers, a new pilot program at Tesco gives marketers a better understanding of the full scope of what the location-based technology’s capabilities.
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Yogen Fruz treats customers with new mobile payment option
Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.
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Kangaroo Express kicks annual promotion into high gear via mobile app Convenience store chain Kangaroo Express is kicking its fourth annual Roo Cup promotion into high gear via mobile, enabling consumers to reserve a refillable beverage, receive special offers and enter to win prizes from their phones.
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Top 10 luxury brand social marketers of Q1
Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.
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