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Walgreens launches iBeacon pilot to bolster coupon personalization - Mobile Commerce Daily

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Walgreens launches iBeacon pilot to bolster coupon personalization
NEW YORK - A Walgreens executive at the MCommerce Summit: State of Mobile Commerce 2014 revealed that the company launched an iBeacon pilot program in several Duane Reade stores in New York earlier this week.

Walmart’s new Fast to GO app enables users to pre-order ready-made meals from the retailer’s convenience concept store, a move analysts predict will make the trend towards mobilizing the fast food market more mainstream.
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NEW YORK - A Staples executive speaking at the Mcommerce Summit: State of Mobile Commerce 2014 said the retailer sees a bigger opportunity with leveraging beacons and other mobile location technologies for enhancing the in-store  experience as opposed to delivering marketing.
Please click here to read the entire story on Mobile Commerce Daily
Gilt exec: Building for mobile-first provides better omnichannel experience
NEW YORK - Affluent consumers are willing to convert on mobile, but they expect an experience that goes beyond retail, said a Gilt executive at the Mcommerce Summit: State of Mobile Commerce 2014.
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Related content: Commerce, Walgreens, Staples, Walmart, Gilt, mobile, mobile marketing, mobile commerce

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