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Why order ahead is not the killer digital wallet use case - Mobile Commerce Daily

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Why order ahead is not the killer digtal wallet use case
With digital wallet adoption still not taking off, Square is the latest in a growing list of providers putting a bigger emphasis on order ahead functionality to attract consumers, but the strategy is likely to face its own set of challenges.
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7-Eleven looks to nail mobile check-ins to build 360-degree digital strategy
A new promotion between 7-Eleven and PepsiCo.’s Doritos provides some insight into how the convenience store chain may be positioning itself to grab a bigger role in mobile payments and loyalty.
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Packaged food brands missing opportunity on mobile to drive sales: report
Only two packaged food brands, General Mills’ Betty Crocker and Kellogg’s, display enough competence across desktop, smartphones and tablets to be considered digital geniuses, according to a new report from L2 Think Tank.
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IBeacon signals enhance loyalty opportunities for San Francisco Soup Co.
San Francisco Soup Company, the Bay Area’s quick service soup, salad, and sandwich chain, claims to be the first restaurant to use iBeacon technology to automatically identify loyalty program members with Bluetooth-enabled smartphones as they are near in proximity to or enter one of the chain’s locations.
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