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Target signals bigger mobile innovation push with Digital Advisory Council - Mobile Commerce Daily

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Target signals bigger mobile innovation push with Digital Advisory Council
Target has created a new Digital Advisory Council consisting of executives from leading companies as it ramps up efforts to create disruptive mobile experiences that bring value to customers.
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Toys “R” Us inspires charitable support through social media campaign
Toys “R” Us is supporting Alex’s Lemonade Stand Foundation  through a new campaign which encourages families active on social media to spread awareness for the charity by sharing who or what they “stir” for.
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Westfield pilots mobile ordering app for mall restaurants and food retailers
The Westfield San Francisco Centre is piloting a new mobile solution enabling customers order food from several food retailers and dining establishments in the mall, with users able to schedule an order for pick-up or have it delivered.
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Prada delves into visual past with Pradasphere microsite
Italian fashion label Prada is expanding the audience of its London exhibit at Harrods with a microsite dedicated to past campaigns.
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