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Starbucks reinforces mobile leadership with pre-ordering debut
Starbuck's beta launch of mobile pre-ordering in South Korea sets the stage for a broader roll out and has the potential to be another home run for the chain if it can successfully reduce customer wait times.
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Pizza Hut?s new selfie campaign is anything but cheesy
Pizza Hut has partnered with Blake Shelton to launch a line of barbeque pizzas teased by mobile activation, enabling fans to submit a selfie with an in-store cutout of the country music star which it is calling a ?Shelfie.?
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Comptoir des Cotonniers launches beacon-enabled virtual stores
Fashion retailer Comptoir des Cotonniers has installed over 10,000 virtual boutiques around several French cities, enabling passersby to scan the ads with their smartphones to make a purchase via the PowaTag app.
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Sears, Lacoste approach Father?s Day differently to build community
Retailer Sears and French apparel label Lacoste are both inviting Instagram selfies from dads in anticipation of Father?s Day on June 15.
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