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Starbucks reinforces mobile leadership with pre-ordering debut - Mobile Commerce Daily

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Starbucks reinforces mobile leadership with pre-ordering debut
Starbuck's beta launch of mobile pre-ordering in South Korea sets the stage for a broader roll out and has the potential to be another home run for the chain if it can successfully reduce customer wait times.
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Pizza Hut’s new selfie campaign is anything but cheesy
Pizza Hut has partnered with Blake Shelton to launch a line of barbeque pizzas teased by mobile activation, enabling fans to submit a selfie with an in-store cutout of the country music star which it is calling a “Shelfie.”
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Comptoir des Cotonniers launches beacon-enabled virtual stores
Fashion retailer Comptoir des Cotonniers has installed over 10,000 virtual boutiques around several French cities, enabling passersby to scan the ads with their smartphones to make a purchase via the PowaTag app.
Please click here to read the entire article on Mobile Commerce Daily

Sears, Lacoste approach Father’s Day differently to build community
Retailer Sears and French apparel label Lacoste are both inviting Instagram selfies from dads in anticipation of Father’s Day on June 15.
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