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Gap heats up customer acquisition with commerce-enabled promoted tweets - Mobile Commerce Daily

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Gap heats up customer acquisition with commerce-enabled promoted tweets
Gap promoted tweets for its Summer Loves campaign are reaching Macy’s fans on Twitter and include an easy way to make a purchase, helping the retailer to attract new customers and close the loop with a transaction.
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Food Network taps mobile commerce to drive viewer loyalty
Food Network has introduced an omni-screen commerce experience that will serve its fans thousands of contextual products from its programming to help viewers connect more closely to their favorite shows.
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TVG launches mobile horseracing wagering app to broaden reach
TVG, the largest legal online gaming platform in the United States, launched the first native horseracing wagering application for iOS devices, following suit to the sharp increase in mobile gambling.
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Breitling captures spirit of aviation using video engagement
Swiss watchmaker Breitling is using its history of aviation as a way to interact with enthusiasts on social media.
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