ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Eat24 exec: Google Wallet Instant Buy for iOS apps a game changer - Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free

Eat24 exec: Google Wallet Instant Buy for iOS apps a game changer
Google Wallet?s streamlined mobile checkout solution Instant Buy is now available on iOS applications for the first time, a development early adopters such as Eat24 say could finally make Google Wallet a bigger focus for consumers.
Please click here to read the entire story on Mobile Commerce Daily

Priceline acquires OpenTable as competition heats up for online engagement
Priceline?s $2.6 billion deal to acquire online restaurant reservation service OpenTable is the latest example of how Internet travel services are looking for a competitive advantage as mobile bookings continue to grow.
Please click here to read the entire story on Mobile Commerce Daily

Ticketmaster eliminates CAPTCHA, biggest pain point for mobile ticket purchases
Ticketmaster has re-engineered its feature set across iOS 7 to optimize ticket purchases, including swipe-to-buy, fewer steps and no need to type in a CAPTCHA.
Please click here to read the entire story on Mobile Commerce Daily

Casio activates sales with mobile-enabled scavenger hunt in Miami
Electronics manufacturing company Casio is driving awareness and sales for its new camouflage watch series with a mobile-enabled scavenger hunt.
Please click here to read the entire story on Mobile Commerce Daily

What to expect at Nonprofit Mobile Day 2014
With mobile?s importance continuing to grow for nonprofits, executives from organizations that are leading the way, including UNICEF, The Nature Conservancy and Goodwill, will convene at the fifth annual Nonprofit Mobile Day to discuss how they are leveraging  mobile to drive marketing and fundraising efforts.
Please click here to read the entire story on Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free