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Denny?s pilots mobile loyalty program with marketing optimization in mind
Denny?s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts.
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Baja Fresh tracks ROI on mobile offers using real-time redemptions
Baja Fresh is teaming with Sparkfly to run its first mobile digital campaign that will enable the fast-casual Mexican restaurant to track promotions from media to purchase and draw conclusions on ROI drive.
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EBay Valet app outsources selling process to appointed experts
Online marketplace eBay released a mobile application called eBay Valet to assist sellers and improve the entire selling process.
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VeriFone taxi app follows strong New York run with Philadelphia debut
VeriFone Systems Inc. is expanding its Way2ride taxi-fare application to Philadelphia on the back of an impressive New York tryout, which saw the app used to complete more than 500,000 mobile transactions since October.
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