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90pc identify smartphone as easiest-to-use in-store shopping device - Mobile Commerce Daily

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90pc identify smartphone as easiest-to-use in-store shopping device
Pointing to the potential of beacons and push notifications to enhance the in-store shopping experience, 90 percent of consumers who responded to a new survey being released today by Gannett divisions G/O Digital and Key Ring identified smartphones as the easiest-to-use device for shopping in a physical store.
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Bebe eyes bigger role for ecommerce with responsive mobile site
Fashion retailer bebe announced its upcoming release of a responsive mobile site, aimed to narrow in on personalization to propel the consumer experience.
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7-Eleven fans activate rewards via in-app participation
Convenience retailer 7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application in exchange for snack rewards.
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Hidden Valley’s ‘Twist on Tonight’ campaign goes viral on social
Consumer packaged goods brand Hidden Valley’s recent Rich Media Messaging campaign generated 230,000 branded impressions when users shared the multimedia content to Pinterest, Facebook and Twitter, although the brand only sent the content through a short code.
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Wendy’s engages fans through song to promote Pretzel Bun’s return
Wendy’s, continuing to use online and mobile Web to reach live events fans, held a Times Square Pretzel Bun event that allowed fans to sing love songs and share them with friends on Facebook and Twitter.
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