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39pc of leading retail mobile sites lose sales because of redirects
Many of the top 500 eretailers use unique m-dot sites that redirect users an average 3.03 times before landing on the right site, resulting in poor user experiences that are costing these retailers sales.
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Chiquita expands loyalty app fueled by gamification
Chiquita, the American producer and distributor of bananas, has released and expanded content-rich FanFun app that features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of Chiquita brand merchandise.
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California eateries push for loyalty via beacon-enabled shopping app
A dozen small California businesses are participating in the beta launch of a new touchless, beacon-enabled shopping experience through the Slyde mobile app to generate on-the-spot rewards and benefits for their most loyal customers while creating a more personal and engaging shopping experience.
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Sears, Kmart expand store pick-up to either locations
For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both locations available for interchangeable pick up.
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RetailMeNot finds strong interest in location-aware deals
Results from how consumers are engaging with mobile couponing app RetailMeNot reveal that location-aware deals are resonating.
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