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Urban Outfitters masters social by mimicking millennials? behaviors
PHILADELPHIA - Lifestyle brand and retailer Urban Outfitters? is experiencing social success by catering content to millennials who are overwhelmed by technology, according to a marketing executive at the Social Commerce Summit at eTail East 2014.
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TGI Friday?s fast tracks at-the-table mobile payments with QR codes
TGI Friday?s is allowing mobile customers at a Manchester restaurant to pay bills by using a free mobile application to scan QR codes without having to wait for a card terminal.
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Mall of America makes mobile marketing more human
PHILADELPHIA - Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.
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Deb Shops uses variegated social media strategies to acquire new shoppers
Specialty retail chain Deb Shops experiments with new social platforms on an ongoing basis and urged marketers at eTail East 2014 to create compelling and engaging content that differs per platform.
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OpenTable?s mobile payments rollout launches with Smith and Wollensky
Online restaurant reservation service OpenTable launched a national rollout of its mobile payment system, starting with dozens of restaurants in New York, driving convenience for diners in an increasingly cashless world.
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Product listing ads have big potential for reaching mobile shoppers
PHILADELPHIA ? Google Shopping was cited by several execuives at eTail East 2014 as a big opportunity for retailers to connect with mobile shoppers using mobile Product Listing Ads.
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