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Macy?s drives mcommerce with live shopping during Fashion Rocks
Macy?s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.
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IHOP pits new menu items against one another in Twitter contest
Restaurant chain IHOP is hosting a contest enticing crepe lovers to try its new entrees and tweet their favorite using one of two hashtags.
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Rail-travel marketing must cater to increasingly mobile-savvy riders: study
Rail-transportation marketers must leverage mobile strategies to fit a changing, more sophisticated group of mobile consumers, according to a Frost & Sullivan study of global rail passenger volume.
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Mapco launches in-app payments with PayPal
Convenience and gas retailer Mapco has launched a mobile commerce and loyalty application in which PayPal is the exclusive payment option.
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