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Target, Nordstrom boost mcommerce with shoppable Instagram images
In the latest example of how social commerce is quickly gaining steam, Target and Nordstrom are betting the enthusiasm of Instagram users will translate to sales by making it easy to purchase products on display on the retailers? social network profiles.
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NYC merchants collaborate on mobile loyalty to combat ecommerce?s growth
More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy?s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.
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Juicy Couture fashions mobile-optimized site to meet upscale shoppers? expectations
Fashion brand Juicy Couture is overhauling its ecommerce business with an eye toward mobile in light of the expectations of high-end shoppers, who are more commonly shopping on their mobile phones today.
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British Marie Claire, InStyle embrace text-to-pay print magazine subscriptions
British publisher IPC Media, whose magazine titles include Marie Claire and InStyle, has selected Boku?s mobile-payments platform for a system that lets users sign up for print magazine subscriptions, without the need for a credit or debit card, by simply texting a keyword to a short number.
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