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Q&A: Duane Reade?s Calvin Peters on combining social, mobile and content - Mobile Commerce Daily

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Q&A: Duane Reade?s Calvin Peters on combining social, mobile and content
Walgreen Co.?s Duane Reade is one of the fastest-growing retailers on Twitter in addition to being the most widely followed pharmacy worldwide on that social platform. Behind that growth is laser-focused thinking on how best to use mobile, social and content development to maintain relevance with the target customer in their daily routines.
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Ted Baker pinpoints high-quality Pinterest followers to promote new collection
British clothing retailer  Ted Baker is turning to Pinterest to support its latest collection by asking members to visit its page and create their own for a chance to win an $800 voucher.
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Pep Boys connects with Passbook, driving incremental value
Pep Boys reports promising results after partnering with Apple?s Passbook and Android?s Google Wallet to enhance mobile wallet features and offer quick, redeemable coupons to customers.
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ArtCarved integrates customers via mobile with selfie contest
ArtCarved, an engagement ring and wedding band ecommerce site, is hosting a selfie giveaway contest titled ?Put A Ring On It," where one winner will receive a set of wedding bands or an engagement ring.
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