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Will PayPal lose its mobile stronghold as NFC payments gain?
EBay?s decision to spin-off PayPal ? something company executives insisted was not in the works just months ago ? reflects just how quickly mobile payments are heating up following Apple Pay?s launch, renewing enthusiasm for near-field communications technology.
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McDonald?s franchisee builds relationships via QR code-enabled daily sweepstakes
A McDonald?s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.
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Dunkin? Donuts balances mobile, traditional marketing to protect brand personality
NEW YORK ? A Dunkin? Donuts executive at the Mobile Marketing Association?s SM2 Innovation Summit said that combining and balancing traditional and mobile marketing strategies will carry the brand toward the future.
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1800Flowers prioritizes data over mobile for contextual relevance
NEW YORK ? A 1800Flowers executive at the Mobile Marketing Association?s SM2 Innovation Summit said that sending numerous, blind messages is ultimately not helpful and could drive customers away.
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Forrester analyst: Marketers must create mobile moments to stay relevant
NEW YORK ? A Forrester Research analyst at the Mobile Marketing Association?s SM2 Innovation Summit outlined ways for marketers to create effective mobile moments to connect with customers and stay relevant in the increasingly competitive mobile space.
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