Retailers? promotional strategies get mobile makeover with bigger lifecycle focus
As retailers? grasp of mobile becomes more sophisticated, many are looking beyond free-shipping offers and other transaction-driven promotions to deliver more personalized content to not only drive sales but also encourage a variety of mobile behaviors throughout the purchase cycle.
Please click here to read the entire story on Mobile Commerce Daily

Domino?s crowdsourced menu app creates 100,000 new pizzas
Australia?s Domino?s Pizza Enterprise has seen thousands of sign-ups for its crowdsourcing application enabling local consumers to design their own pizzas, advertise them on social media sites and receive a part of the sales.
Please click here to read the entire story on Mobile Commerce Daily

American Express looks to foster payments innovation with token system
American Express is swapping card numbers for tokens with its new NFC-based, token payment service.
Please click here to read the entire story on Mobile Commerce Daily

Greyhound entices consumers with mobile booking via new app
Greyhound, a national provider of intercity bus transportation, is aiming to entice consumers to buy more bus tickets via its new mobile application, which features mobile booking and a rewards program.
Please click here to read the entire story on Mobile Commerce Daily

Click here to sign up for Mobile Commerce Daily for free