Target tests CurrentC mobile payments in store, Apple Pay in app
Target is reportedly testing mobile payments application CurrentC in several of its stores, enabling employees to pay for purchases using their smartphones.
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Kohl?s taps Twitter trivia to drive holiday-shopping engagement
Kohl?s is leveraging a Twitter trivia contest and a $20,000 gift card giveaway to boost engagement with its merchandise and its brand heading into the crucial holiday shopping season.
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Stride Rite sizes up mobile with foot measuring app
Children?s shoe retailer and marketer Stride Rite has launched an iPad application that measures a child?s foot size, helping parents feel more confident about their online purchases.
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Groupon drives getaway sales with new travel discovery app
Groupon wants to entice travel enthusiasts and drive sales in one of its fastest-growing categories with the new Getaways Travel Discovery mobile application for Android devices and iPhones.
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Disney apparel retailer reaps 80pc conversion rate following mobile optimization
International retailer LamaLoLi, an online retailer of Disney, Star Wars and many other kids? licensed apparel and accessory products, reports a significant increase in interaction rates and conversion following its launch of a mobile-optimized Web site.

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