Macy?s leverages in-app QR codes for Black Friday giveaway
Macy?s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.
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Gap bolsters European presence with Zalando mobile Web push
Gap?s plan to launch an online store next summer on Zalando, a European fashion Web site that receives 40 percent of its traffic from mobile, continues the United States brand?s ramp-up of omnichannel services to engage new consumers.
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Applebee?s taps power of social gifting to engage consumers on mobile
Applebee?s Neighborhood Grill & Bar is leveraging the growing popularity of mobile gift cards and social media to engage social media and mobile users in sending each other drink and food gift-card items, creating a convivial atmosphere heading into the holiday shopping season.
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Dunkin? Donuts? app reaches 10M downloads as loyalty, payments ascend
In a reflection of the growing importance of mobile loyalty to quick-serve restaurants, Dunkin? Donuts DD Perks loyalty program has signed up 2 million members while the chain?s mobile payment and gifting application has surpassed more than 10 million downloads.
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