Staples ramps up mcommerce via vendor-driven endless aisle - Mobile Commerce Daily
Staples
ramps up mcommerce via vendor-driven endless aisle
With
mcommerce sales growing quickly, Staples is jockeying to hold onto its role as
an ecommerce leader by opening its dedicated mobile site to direct sales from
vendors.
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Starbucks,
Asda use proximity targeting on mobile to drive in-store traffic
Starbucks and Asda are leveraging proximity targeting on mobile devices to
raise brand awareness of new products, drive consumer traffic and enhance the
in-store experience as part of their ongoing efforts to dominate the mobile
space.
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Sam?s
Club leverages booking app to compete in travel sector
Wholesale retailer Sam?s Club is entering the hospitality sector and attempting
to compete with travel mobile applications by offering its members a free Sam?s
Club Travel app that includes savings on hotels, vacation homes, cars and other
activities as well as in-app booking capabilities.
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BB&T?s
commercial client app enables account management abroad
Financial corporation BB&T?s new mobile application CashManager OnLine for
commercial and corporate clients will enable them to work outside their offices
and lend more flexibility for managing accounts while on the go.
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