Starbucks brews iBeacon strategy to support premium coffee play
Starbucks? plan to begin using Apple?s iBeacons in its premium coffee stores next year blends the coffee retailer?s leveraging of mobile with its emphasis on premium coffee lines, although it must tread carefully in the technology space to avoid alienating customers.
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Can in-store mobile save the day as retail foot traffic plummets?
With foot traffic to bricks-and-mortar retail locations dropping 11.4 percent in November, retailers are increasingly looking for ways to harnessing mobile to drive convenience and value for those shoppers who are showing up.
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Citibank bumps up mobile banking strategy with acquired solution
Citibank is advancing its mobile banking strategy through mobile engagement platform SpyderLynk, which was selected the winner for the Citi Mobile Challenge 2014 and was deemed the Most Innovative Solution for Small Business for its concept CitiWallet for Small Business.
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Tumblr, Line boost commerce as mobile drives online purchasing
Two social platforms ? Tumblr and Line ? are beefing up their social commerce initiatives as mobile gains as an important platform for purchasing products viewed online.
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