Amazon?s new Facebook-powered Surprise! mobile application points to how mobile gift cards are increasingly a must-have for a comprehensive mcommerce strategy.
Please click here to read the entire story on Mobile Commerce Daily

Krispy Kreme bakes in donut rewards with new loyalty app
Krispy Kreme is ramping up its mobile strategy to reward customers and compete with other major quick-service restaurants? loyalty platforms with the release of its My Krispy Kreme Treats mobile application.
Please click here to read the entire story on Mobile Commerce Daily

Hachette?s Twitter program opens new chapter in digital bookselling
Hachette Book Group?s plan to sell books on Twitter may pose a challenge to Amazon, the leading bookseller, but it is too early to declare the move a game-changer in the digital bookselling industry.
Please click here to read the entire story on Mobile Commerce Daily

Line crosses into real-world retail with NY pop-up store
Popular social messaging application Line, has opened its first pop-up store in North America, bringing a selection of products based on characters that appear in the app and mobile-driven promotions to shoppers visiting New York?s Times Square.
Please click here to read the entire story on Mobile Commerce Daily