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Target reaps rewards of mobile push as holiday traffic hits 60pc
With more than 60 percent Target.com traffic coming from mobile in November and December as well as Black Friday weekend mobile purchases coming in two times higher than in 2013, the mass merchant proves that when retailers build strong mobile experiences, shoppers will come.
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L?Oreal, Barilla launch mobile receipts promotions at Walmart
As mobile receipts-based promotions begin to mature, early adopters are taking the strategy to the next level by integrating with their loyalty initiatives and using it to measure the return on investment for different media channels.
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Coinbase?s bitcoin wallet revamp aims to ease security worries
Coinbase?s redesign of the bitcoin wallet application adds security features such as touch identification and enhanced pin locking to assuage mobile users? concerns about mistakes, theft and fraud that have slowed the cryptocurrency?s broader acceptance.
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OFM leverages B2B mobile site to offer streamlined sales
Office and school furniture brand OFM is enabling its customers to sell its products more easily on the road with a new business-to-business mobile site, suggesting that more sales companies can benefit from providing a competitive mobile edge to their employees.
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