Macy?s restructures as overly promotional mobile strategy takes its toll
Macy?s announcement of a merchandising and marketing restructuring suggests that mobile was not as strong of a performer during the recent holiday shopping period as it could have been thanks to the retailer?s lack of a clear lifestyle approach and overly promotional stance on mobile.
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Marsh Supermarkets pioneers iBeacon-Apple Watch integration
Marsh Supermarkets will launch the first-ever Apple Watch iBeacon experience this spring as part of a bigger commitment to enabling in-store engagement via mobile devices.
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McDonald?s borrows from Starbucks playbook with in-store wireless charging
In an attempt to thwart declining sales, fast food brand McDonald?s is providing wireless charging for its customers in Britain to drive in-store sales.
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PayPal keeps hat in the ring with new BlackBerry app
PayPal is extending its reach to all major mobile devices with its new app for BlackBerry smartphones, making it clear that it intends to remain a top mobile payment solution despite competition from Apple Pay and Google Wallet.
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