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Deloitte exec says focusing on mobile conversions sends retailers down wrong path ?
NEW YORK ? A Deloitte executive at Mobile Marketer?s Mobile FirstLook: Strategy 2015 conference said that mobile commerce's impact is actually bigger than perceived.
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? Or, maybe not: Identifying mcommerce conversion rates a must in 2015, experts say
NEW YORK ? Marketing executives at Mobile Marketer?s Mobile FirstLook: Strategy 2015 conference urged mcommerce players to provide utility, value and frictionless experiences as mobile payments are not yet in a position to overtake credit card or cash solutions.
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BIA/Kelsey analyst: Search?s evolution towards push, app-based discovery evident with Google Now
NEW YORK ? An analyst at Mobile Marketer?s Mobile FirstLook: Strategy 2015 conference said he expects Google Now to step up its use of targeted push notifications as search becomes more mobile application- and discovery-based to meet consumer demand for faster, more personal service.
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Twitter advises marketers to anticipate spontaneous moments on social media
NEW YORK ? A Twitter executive at Mobile Marketer?s FirstLook: Strategy 2015 conference said that brands should be equipped to anticipate spontaneous moments on social media related to live events so that they can capitalize on them and create a buzzworthy yet authentic connection with consumers.
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