How Starbucks? social strategy won the holidays and drove sales
Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday cheer to spike purchases by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.
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StubHub sees no easy solution to mobile Web vs. apps question
NEW YORK ? NEW YORK ? A StubHub executive at Mobile Marketer?s Mobile FirstLook: Strategy 2015 conference said that as the company looks to build its mobile presence, an ongoing challenge is where to maintain its presence, whether it be mobile Web or mobile applications.
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Church?s Chicken pecks away at mobile loyalty with rewards app
Church?s Chicken is moving deeper into mobile rewards by becoming the latest quick-service restaurant chain to let customers earn savings, offers and coupons through a mobile application.
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Carnival, Greyhound leverage onboard apps with chat and destination options
Carnival Cruise Line and Greyhound bus company are leveraging mobile applications onboard their transportation vehicles that allow consumers to exchange messages with fellow travelers and purchase tickets to events, respectively, displaying that onboard apps are taking off in popularity.
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