Amazon drops mobile wallet as chances of a shakeout grow
Numerous mobile wallets have launched in the past year, but Amazon?s decision to pull the plug on its offering just six months after launch could be the beginning of a shakeout as the primary use cases and leaders become more apparent.
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Millennials? mobile booking preferences pressuring brands to improve apps: report
Millennial consumers? reliance on low-cost online travel agencies will force established brands such as American Airlines, United Airlines and Starwood to double down on making their mobile applications more appealing to the demographic, according to a Strategy Analytics report.
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Rue La La, Gilt update apps to satisfy 2015?s mobile-savvy shopper
Rue La La, Gilt and other mobile retailers are retrofitting their applications with new features and functionality that reflect big expectations from the platforms in the year ahead.
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Webster Bank ramps up mobile banking app security with Touch ID
Webster Bank is one of the first United States-based banks to leverage Apple?s Touch ID feature into its mobile banking application as it aims to drive user adoption with streamlined security features, proving that the appeal of fingerprint identification is growing.
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European Wax Center taps Oscars, Fifty Shades for brow campaign
European Wax Center?s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also leveraging NBC?s Fandango and remaining family of Web sites to drive ticket sales and waxing bookings.
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