How mobile helped Starbucks boost foot traffic by 2pc
Starbucks? focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.
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Last-minute booking apps will need to evolve to survive
As the number of last-minute booking applications grows, travel marketers will need to adopt newer technologies such as Apple Pay and Touch ID to offer streamlined in-app payment options and remain competitive.
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Smartphone, tablet use in car-buying research doubles: report
Adoption of mobile devices for car shopping is increasing at a rapid pace, with the number using smartphones and tablets to research purchases doubling from a year ago, according to a report from AutoTrader.com.
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Dixons Carphone implements mobile chat to encourage informed purchases
Dixons Carphone, a European electronics retailer, has launched TouchCommerce?s TouchChat engagement solution to ensure online support for customers during their journey to make a purchase.
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Average in-app purchase value rises to $4.50: Bango
Even with newcomers to the mobile payments space such as Apple Pay, carrier billing continues to have relevance, according to Bango, driven by blockbuster games such as Clash of Clans and bigger in-application purchases.
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